Research the strategic function of branding in gen

Research the strategic function of branding in general and for your selected brands 
Select one of the following companies or brands that have become well known in their industry or niche Netflix Google Kleenex Q tips Coke Honda, Disney McDonald s or Verizon.
 
Research the strategic function of branding in general and for your selected brands using the University Library, the applicable course readings, and the Internet.
 
Write a 1,050- to 1,400-word paper in which you address the following points:
The company- desired outcomes of their marketing communications program
How these brands have remained strong and viable over the long term regarding the concepts of brand image and brand equity
The role brand image plays in the advertising of a particular company- product or service
How this image compares to a competitor- image in the same industry
Cite at least two references other than the course texts.

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