ECONOMIC ANALYSIS McDonald- and Wal Mart
1 Compare and contrast McDonald- strategies in China with those of Wal-Mart in Mexico.
2. What role did the policies of various governments play in influencing the international expansion strategies of both McDonald- and Wal Mart ?
3. What variables other than price appear to have the biggest impact on the demand for McDonald- products? How much influence does the company have over these variables?
4. In recent business publications, find a case study in which changes in the macro environment play a major role in influencing a firm- competitive strategy. Contrast this with a second case in which micro factors play a more important role.
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5-6 pages ..