ORGANIZATIONAL BEHAVIOR
Within the Discussion Board area write up to 350 to 500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:
You have found that mission statements are effective in getting everyone in the company focused and setting the tone for the marketing campaign. You set up a meeting with senior management to develop a new mission statement. Here is what you need to prepare for the meeting:
1. Find the mission statement for an existing major company.
2. Determine and identify if the mission statement that you found is product-, service-, or market-oriented.
3. Discuss how clearly the mission statement that you found is written.
4. Create a possible mission statement for your manufacturing company.