RESEARCH UNDERSTANDING THE MARKETING ENVIRONMENT

RESEARCH  UNDERSTANDING THE MARKETING ENVIRONMENT
To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which the products operate. Using the product/service you chose in your Discussion Board assignment, complete the following:
Industry Research
•Using the AIU library's First Research web resource (click on Find Web Sources and search "First Research"), conduct secondary research on the industry in which your product/service operates. Click here for the research requirements and guide for this assignment.
•From your research and what you have learned in the textbook, identify three (3) marketing environment forces that will impact this type of product/service. Describe each force and analyze why & how it will impact the product/service. The marketing environment forces are covered in Chapter 3, pages 65-89.
•Explore strategies to overcome the threats and/or capitalize on opportunities. 
Your paper MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like "I", "we", and "you" are not appropriate. The use of direct quotes is strongly discouraged