Developing Distribution Channel for EnGarde

Developing Distribution Channel for EnGarde
Once you have developed your product/service, you then need to determine how to make it available to the end user. Using your textbook and the articles from the databases in the AIU library, develop a distribution system for the product/service you chose in Week 1. Click here for the research requirements and guide for this assignment. 

Include the following:
1.An overview of distribution channels (see chapter 10). 
â—¦Channel Levels - direct versus indirect distribution
â—¦Channel Organizations - conventional, vertical, horizontal, and multichannel marketing systems 
2.Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution.
3.Determine which channel members you will use and explain why. 
â—¦Indirect - retailer, wholesaler, dealer, manufacturer's rep, etc.
â—¦Direct - catalog, telephone, sales force, etc.
4.Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution).
5.Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system). 
Your paper MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like "I", "we", and "you" are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3 pages in length starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 6 pages in length.