Throughout The Course You Will be Developing a Mar

Throughout The Course You Will be Developing a Marketing Research proposal For this unit complete the following tasks 

•Create your sampling design.

•Create your data collection, measurement instrument(s), and data preparation design. 

Use course materials, the Internet, and/or the Library to support your work. 

Objective: 
•Develop a marketing research proposal.
•Define different types of data.
•Measure market demand and segment the market to achieve competitive advantage.
•Use effective communication techniques.

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