Questionnaire Design

Questionnaire Design
In a meeting with other members of the marketing department your classmates the following comment is made. Briefly compose a reasoned response to this statement: 

"Because questionnaire design is an art, it is useless to follow a rigid set of guidelines. Rather, the process should be left entirely to the creativity and ingenuity of the researcher." 
•Do you agree with this statement? Why or why not? (1 to 2 Paragraphs)



Objective: 
•Define different types of data.
•Design a research project including defining the research problem, developing an approach to it, and formulating the research design.

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