Survey Design
Your team has been hired by a gardening magazine that is interested in improving circulation through editorial improvements which they will announce in a new marketing campaign. They’d like to put a questionnaire on their website to find out why people garden and what information they’d like to have in a magazine. Your team has been hired to design a 5 question survey to help them. Be sure to use the following:
•One open ended probed question
•One multiple choice question
•Two scales
•One dichotomous question
Remember don't forget an introduction
Objective: •Define different types of data.
•Measure market demand and segment the market to achieve competitive advantage.
•Measure market demand and segment the market to achieve competitive advantage.