MGMT 230 Unit 1 Individual Project Electronic Business Assignment
Deliverable Length 500 words APA FORMAT and DOUBLE SPACE; also APA CITATIONS
Details: The purpose of every e-business is to utilize technology in a way that enhances communication and the company's profitability. Business-to-business (B2B) use of technology would enhance efficiency within the company's supply chain, while business-to-consumer (B2C), also known as e-commerce, technologies would facilitate a transaction between a company and its consumers.
• Describe several (2 or more) B2B technologies and applications, and also describe several (2 or more) applications or ways B2C can use technology that your pastry business could utilize as part of an e-business strategy.
• Search the library and provide 2 research citations that illustrate examples of companies that are utilizing e-business strategies (e.g., B2B, B2C), and discuss how your company could benefit from employing similar strategies.
• Provide specific examples to support your points.
• Unit 1
o E- Business Resources
o E-Business Environment
Points Possible: 100
Objective: • Discuss resources available through electronic marketing
• Describe the tools of electronic marketing resources
Submitted Files: Submit Assignment
Score: N/A
Instructor Comments: MGMT230 GRADING GUIDELINE FOR Week 1 IP
Write a report of 400-500 words 5
Describe 2 or more B2B technologies and application 15
Describe 2 or more applications or ways B2C can use technology that your pastry business could utilize as part of an e-business strategy 15
Provide 2 companies that are utilizing e-business strategies with appropriate APA citations 15
Discuss how your company could benefit from employing similar strategies 15
Provide specific examples that support your points 10
Well-written, with good flow, with no grammatical errors 20
Accurate APA formatting in-text and in references 5
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