INTERNATIONAL STRATEGY Proctor & Gamble
- allied-american-university / Other
- 16 Nov 2015
- Price: $5
- Other / Other
INTERNATIONAL STRATEGY Proctor & Gamble The Strategy of International Business a What strategy was Procter & Gamble pursuing when it first entered foreign markets in the period up until the 1980-? b.)Why do you think this strategy became less viable in the 1990-? c.)What strategy does P&G appear to be moving toward? What are the benefits of this strategy? What are the potential risks associated with it? Each answer should be atleast 1 paragraph (7-10 lines