Once a strategic focus is decided, the selection of the means of transferring a company- competitive advantage becomes an essential choice - does a multinational company use licensing, exports, wholly-owned subsidiaries, joint venture, direct investment, partnership, or alliance to enter new markets? Or, could it be a mix of all these? Be sure to: •Define and explain each method. •Detail when it would be advantageous, and disadvantageous, to utilize each of the methods. •Offer an example of a multinational company who utilizes each method and explain if you believe it is the most or least appropriate method to utilize for that company given their product or service. 2 pages
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