Many Businesses Use Ratios To Help Evaluate Busine

Many Businesses Use Ratios To Help Evaluate Business Results  ROI residual income, profit margin, and many other ratios make up key performance indicators that help management make informed decisions.  This information helps describe profitability, efficiency, liquidity, solvency, and capital structure.  However, if managers do not understand the reasons for the numbers, its difficult to manage the change needed for businesses to succeed. 
Take a look at Chapter 23 - Exhibit 8 on the balanced scorecard.  This idea first written in the early 90- by Kaplan talks about having key ratios on 4 different areas of a business (customer service, innovation and learning, internal processes, financial performance). 
What have you learned about the “Balanced Scorecard” from other classes?  If nothing - do a academic Google search and summarize what you find. 
Develop and post one key performance indicator (KPI) for each of the 4 areas.  An example of a KPI include:  profit margin for a construction business (financial performance), number of patients submitted (innovation and learning), number of customer complaint calls (customer service), or time it takes to turn idea into product (internal processes).  Describe the business and at least 1 KPI for each of the 4 balanced scorecard areas. 
Conclude your posting with any questions you have about the chapter 22 and 23 content for other students to reply to.
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My question is if a balanced scorecard can vary in detail and KPI changes if comparing a food business opposed to a manufacturing company?
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Replace part 3 with this question

How can a company keep up with all the changes to the KPI for their company to be the most efficient?
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