Consumer Decision Process Model

Use the standard consumer decision process model to describe your mostrecent purchase over $100.00

	State whether the purchase entailed High Involvement (Extended decision making), Low Involvement (Limited decision making) or Habit (Habitual decision making). Justify your choice by ascertaining the presence and level of perceived risk involved in your purchase.  

2	Appraise the strengths and weaknesses of the standard consumer decision process model using your experience of the above purchases and referring to at least five refereed journal articles to substantiate your argument. Comment on the effect of repeat purchases on the usefulness of the model.

3	Evaluate the marketing strategies and tactics currentlyused by the marketersto influence the purchase of your chosen items, comment on their effectiveness, and propose possible alternative marketing strategies and tactics that could increase the involvement of potential customers

4	Briefly outline a possible strategy to maintain customers’ involvement with the product and brand as an aid to promoting repeat purchasing.
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