Marketing Management

Assessment One 

•	Title Page: to include student name and ID number, course name and number, title of assignment, and date of submission. The title page must also contain a declaration “This assignment is solely the work of (student- name). All ideas and views of other people included or referred to are acknowledged and appropriately referenced”. This declaration must be personally signed and dated.

•	Introduction: Identifies the background to the writing of the report that follows, and identifies the report- main objectives. Also describes the way in which the remainder of the report is structured.

•	Analyse the current position of the business: Market Segments, market perception of the business and the business competitive advantage.

•	Identify the desired future position of the business:  Identifies the key elements of the organisation- planned strategic direction by identifying the values, vision and mission.

•		Identify internal and external problems, issues, challenges and opportunities for business development

-	The external analysis should include reference to social, technical, economic, legal-political, and environmental considerations STEPP - PESTE.

-	The internal analysis should include reference to critical success factors in the industry under review, along with consideration of relevant competitor, customer, and other stakeholder influences. 

•	Key Strategic Issues: Evaluate the outcomes of your internal / external analysis (environmental scan) in order to identify and describe what you believe to be the critical success factors (CSFs) associated with this strategy.   Summarise your discussion by expressing each of these CSFs as a strategic issue that will require future attention - examples might be :

•	the ability to strengthen key strategic relationships in the industry
•	the ability to secure sufficient financial backing without undue loss of control by the directors of the company 
•	the ability to streamline and improve on operations
•	the ability to devise and implement a marketing strategy that is markedly superior to competitors.
•	develop and analyse growth strategies and smart goals in order for the business to reach its desired future position or vision.
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•	OVERALL GUIDE FOR ASSIGNMENTS ONE AND TWO
•	Students’ submitted projects should be handed to the lecturer during class times.  Late submissions will not be accepted or marked.
•	Assignments must be entirely the work of the individual student (assign 1) or of the nominated group of students (assign 2), and no collusion of any kind with other students is permitted.
•	Assignments will be graded by letter grade.
•	Subject to group self-evaluations all group members will receive the same assessment grade.  However, the lecturer reserves the right to make a final decision regarding the contribution made by individuals within the group.
•	In the event of self-evaluations revealing uneven individual contributions to the group workload, individual student grades may be adjusted to reflect the extent of their contribution.  In addition, any individual who fails to contribute adequately to the group performance may be excluded from that group and asked to complete material individually, and within the original time limitations.  
•	All reports must be typed; assessment items not typed will not be marked
•	All reports are to have the Assignment cover page (a copy is attached) completed and affixed to the front of all assignments.