MKT 421 Week 4 Individual Assignment
- strayer university / MKT 421
- 18 Aug 2015
- Price: $8
- Other / Other
MKT 421 Write a 700- to 1,050-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: • A description of blue ocean strategy and its importance • A product or service that might be considered a blue ocean move and why • An alternative red ocean move for the same product or service along with the pros and cons of that strategy Format your paper consistent with APA guidelines.
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