MKT 421 Week 5 Individual Assignment

MKT 421 Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.
 
Write a 5,950- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:
•	Your promotional strategy for your product or service, including how you may use the following:
o	Advertising
o	Public relations
o	Digital marketing
o	Sales promotion
o	Direct marketing
o	Event marketing
o	Outdoor
•	The effect professional selling may have on your offering
•	An initial budget for your plan
•	The methods you use will measure the success of your plan
•	Any ethical issues your marketing plan might have
Prepare a 15- to 20-minute oral presentation accompanied by a 15-20-slide Microsoft®PowerPoint® presentation illustrating your Marketing Plan.
 
Format your paper and presentation consistent with APA guideline