Original work, 450+ words and 2+ references. You're trying to explain null and alternative hypotheses to one of the senior managers at Company W and he's not "getting it" when you use snack food sales. Help him by thinking about a business problem in another organization or department. Formulate a null hypothesis and the corresponding alternative hypothesis that could be tested. Please state the business implications of Type I and Type II errors for those examples. The objective of this paper is to explain the applications and limitations of statistical hypothesis testing as applied to business situations.
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