MKTG-320 Market Research Week 8 Final
1 TCO 1 Explain the of three types of marketing information Points 22
2 TCO 2 The international marketing research process is more complex than that of a domestic research process Please explain with examples Points 22
3 TCO 3 In determining a location for a convenience copying center what kinds of secondary data should be available for each proposed location? Points 22
4 TCO 4 Provide examples where a product audit would be much more suitable Provide examples where a Nielsen store audit would be more useful Points 22
5. (TCO 5) Explain the two types of consumer purchase panels. (Points : 22)
6. (TCO 6) Explain the observational method, both pros and cons. (Points : 22)
7. (TCO 7) Explain the practical problems encountered in using a sales response criterion for budgeting and evaluation purposes. (Points : 22)
8. (TCO 8) What is a disguised question and when is it normally used? (Points : 22)
9. (TCO 9) Define simple random sampling and systematic sampling, including an example of use. (Points : 22)
10. (TCO 10) Define penetration pricing. (Points : 22)
USA 
India