MKT 498 Integrated Marketing Communications

MKT 498

Hello= here's my team assignment, my part highlighted in yellow.
 
Hi team, I have not heard back from you regarding narrowing our focus with Coke products. I am going to assume that means you are ok with using powerade as our focus for this project. Below is the rubric for what we will need to do this week. It looks like this will be an indepth project, so we will need to get started soon. Also, I think we should use the center for writing excellence and have an actual person read our portion of the paper and help us with the grammar and structure. This means that we will need to have our parts completed a few days ahead to allow time for this.

I have highlighted the portions that I would like to do. If you have any concerns let me know.
 
1.       Learning Team Assignment: Integrated Marketing Communications (IMC) Plan and Presentation
 
•         Prepare a 4,200- to 5,600-word IMC Plan based on the product(s) selected in the Learning Team Integrated Marketing Discussion in Week Two,
•         Utilize and build on all of your previous research and analysis in the IMC campaign for your product or service to prepare  the following:
Components of the IMC plan:
•         Executive summary: Include a one-page summary of the entire plan.
 
•         Opportunity analysis: Include charts, graphs, diagrams, and summaries.
o        Competitive analysis
o        Value chain analysis (distribution) 
o        Opportunity analysis
o        Product life-cycle analysis
o        Customer analysis
o        Target market analysis
o        Market segmentation
•         Market assessment and strategy
o        Branding
o        Positioning statement
 
 
•         Integrated marketing communications objective
o        Objectives- Measurable goals for your IMC plan
o        Overall Budget
 
o        Tactical plan
 
                        Branding
1.Objectives
2.Goals
3.Plans
4.Budget allocation
5.Quantifiable and non-quantifiable tools
                        Advertising
1.Objectives
2.Goals
3.Plan
4.Budget allocation
5.Media selection
                        Sales
1.Objectives
2.Goals
3.Plan
4.Budget allocation
                        PR
1.Objectives
2.Goals
3.Plan
4.Budget allocation
5.PR activities
                        Promotions
 
1.Objectives
2.Goals
3.Plan
4.Budget allocation
5.Promotion tools
 
•         Evaluation
What is your judgment for success?
•         Include any charts or graphs.