Strategic Marketing Plan

Strategic Marketing Plan Analysis Select a as a company and one of their products or services to implement a 
new strategic marketing plan or defend the company- current marketing strategy. Ensure that you have received 
instructor approval prior to beginning this project. Analyze the current marketing situation at the company you
 have selected. Assume that the marketing department must implement a new marketing strategy or defend the company-
 current marketing strategy. Create or Describe the Strategic Marketing Plan for your company (refer to Framework for
 Marketing Management p. 23) including customer segmentation, market focus, and value positioning strategies. Defend 
your decisions with research and outline what steps your company will take to communicate the new marketing focus.
 Write a 750-1,000 word paper. Format your paper consistent with
 APA guidelines


Company Name is AT&T

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