MKTG 420 Week 2 Quiz

MKTG 420 Week 2 Quiz
1. TCO 1 The integration of communications technology in sales, is more commonly known as which of the following
2. TCO 1 A sales manager needs to have which of the following special competencies or skills
3. TCO 1 Which of the following are considered to represent some key customer changes occurring today
4. TCO 2 Personal selling has many advantages over the other promotional tools. For instance, personal selling is which of the following
5. TCO 2 Many companies realize now that inside selling can be which of the following
6. TCO 2 The most effective way to close a sale and to get the customer's signature on the order form is generally through which of the following
7.TCO 3 Developing a plan for how you want your customers to perceive your product is referred to as which of the following
8. TCO 3 A good example of a directory for business-to-business selling would be which of the following
9. TCO 3 Identifying a target markets and then determining what would be the right marketing mix for it describes which of the following
10. TCO 3 Which of the following are considered when developing a positioning strategy

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