Analyzes That Companys Marketing Mix & Perceptual 

Analyzes That Companys Marketing Mix & Perceptual Mapping
Select a company currently experiencing marketing changes and prepare 10 minutes oral presentation. Create up to 10 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix & perceptual mapping.
•	Each of the four P's should be addressed on its own slide. -Product -Price -Place (distribution) -Promotion (advertised)
•	The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.
Review "perceptual mapping" located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.
•	Select an industry with many competitors.
•	Select two key variables that segment the competition.
•	Complete a perceptual map that includes a minimum of 10 competitors from that same industry.
•	Explain why you placed each competitor on its particular spot on the map. MUST HAVE SPEAKER NOTES!!!!!


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