Marketing will both enhance your career and make the world a better place.

Marketing will both enhance your career and make the world a better place.



TRUE OR FALSE:
1.	The 5Cs, STP, and 4Ps diagram is used at the beginning of every chapter so that students can see a framework depicting how all the marketing pieces come together to form the whole picture.

	2.	“How do I do this—show me what to do so I can be successful!,” is one of the issues that is covered in each chapter of the textbook.

	3.	Marketing will both enhance your career and make the world a better place.


	4.	John, an MBA student, finds the textbook useful because each chapter is organized by a framework that shows how all the marketing pieces come together to form the whole picture.


	5.	Meredith owns a consulting firm that advises on intellectual property. She would hire a marketer but she doesn’t because you cannot market a consulting firm.




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