The outcome orientation style of ethics is called deontological ethics.

The outcome orientation style of ethics is called deontological ethics.




TRUE OR FALSE:


1.	When you try to find out how customers vary in their preferences, needs, and resources you are in the “Targeting” phase of STP.

	2.	There are many contingencies that modify marketing plans.


	3.	Optimal business solutions should reflect a complete knowledge of how the 5Cs, STP and 4Ps change with changes in customers, competitors, and the legal environment.

	4.	The outcome orientation style of ethics is called deontological ethics.

	5.	Great marketing is based on sound, logical—emotional and physical—laws of human and organization behavior.




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