Most companies perform the marketing function easily.

Most companies perform the marketing function easily.



TRUE OR FALSE:
1.	STP stands for segmentation, targeting and positioning.


	2.	John is a marketer for Verizon. He puts together sales promotions and advertisements for a new cell phone. He is applying the “product” part of the 4Ps.


	3.	Most companies perform the marketing function easily.


	4.	Sara works for a golf products company. In order for Sara to best answer the question, “What do my customers want?,” she plays golf and tries out the equipment.


	5.	A context question in a situational analysis might be: “What is happening in our industry that might reshape our future business?”





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