The 5Cs, STP, and 4Ps operate interdependently.

The 5Cs, STP, and 4Ps operate interdependently.



TRUE OR FALSE:
1.	In order for marketing to have an equal vote in company decisions, it needs to quantify the effectiveness of marketing programs. All other departments in a company translate progress into financial terms, and marketing needs to do this as well.


	2.	Diana is the marketing vice president at Company ABC.  As she assesses any particular business problem or opportunity in terms of general analysis, she should review the 5Ps.


	3.	Marketing management is the overseeing of the processes of the 5Cs, STP, and 4Ps components.


	4.	You’ll always be a step ahead of your competition if you simply think about your company.

	5.	The 5Cs, STP, and 4Ps operate interdependently.



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