The CEO wants major executive officers in their US major hotel company to review the situation as to whether the company should purchase a chain of hotels in Italy. The executive team which consists of the CFO, CMO, CHCO, COO and CEO has to decide whether the chain should be purchased. The CEO (not a role) has asked the executive team to discuss this matter and write a memo addressing the pros and cons of the potential acquisition. Discuss in the pros and cons of purchasing the Italian hotel chain from the CMO perspective.
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