BUS 599 WEEK 3 DQ 3 FEDEX AND UPS SUPERIOR RESPONS

"FedEx and UPS Superior Responsiveness"  Please respond to the following:
1. From the e-Activity, determine the functional level strategy of both UPS and FedEx. Next, compare and contrast each company- quality practices and level of responsiveness to customers. Note: Be sure to relate the "Six Strategies for Creating Competitive Advantage” from the video into your response. This is the link to the video:Video Source: WHC2012 (2012, January 22). Six Strategies for Creating Competitive Advantage in Your Creative… [Video file]. Retrieved from http://www.youtube.com/watch?v=ZhBhjF7ocW0.
2. From the e-Activity, determine the innovation strategies of both UPS and FedEx, and analyze the manner in which each company- focuses on achieving superiority in terms of responsiveness and efficiency. Provide at least three (3) examples from the video to support your response. This is the link to the video: Video Source: BCCBusiness Clips (2012, January 26). Fedex and UPS Documentary [Video file]. Retrieved from http://www.youtube.com/watch?v=JZu_gxi3sbs.

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