Business Management

Assume the role of Marketing Manager. Select a product (good or service) 
that is sold in the United States and has sales opportunities in a foreign 
market. Apply your critical thinking skills and the knowledge you have acquired 
throughout this course and address the following in your Final Paper: 


1.	Describe the product you selected in terms of the four 
utilities of customer value.  
2.	Identify the product- target market at home and in your stated 
foreign market.
3.	Indicate the competition of the product category in both home 
and foreign markets.
4.	Explain how you would apply the segmentation, targeting, and 
positioning (STP) approach to market the product in the foreign market.
5.	Discuss the major environmental facts and trends in the foreign 
markets that might affect sales of the product.
6.	Explain how you would develop, execute. and measure a campaign 
for this product considering the four p- (product, price, promotion, and 
place).
7.	Discuss the U.S. and international ethical marketing 
considerations.
 



Must be eight- to ten- double-spaced pages in length, and 
formatted according to APA style  (not 
including the title and reference pages.  Must use 6 outisde scholarly references
 in addition to the course text.