Which of the following is an example of a distribution metric used for measuring the performance
of marketing plans?
Cadbury's "Sports for Schools" promotion offered sports and fitness equipment for schools in
children to eat more chocolate, a product associated with obesity. Which of the following best
exchange for vouchers. The problem was that the public and media saw a perverse incentive for
summarizes Cadbury's problem?
Which of the following is true regarding a marketing audit?
Straight extension of the product means
The purpose of strategic control is to
Rising customer expectations, evolving employee goals and ambitions, and tighter government
legislation and pressure are driving companies to
Which of the following is an example of a communication metric used for measuring the
performance of marketing plans?
A ________ is a comprehensive, systematic, independent, and periodic examination of a
company's or business unit's marketing environment, objectives, strategies, and activities, with a
view to determining problem areas and opportunities and recommending a plan of action to
improve the company's marketing performance.
The purpose of profitability control is to
participates in illegal action, counsels or guides the illegal policy, takes part in it, or
A PR practitioner may be subject to conspiracy in these situations: when the practitioner
______ is an obligation to act in a way expected of a reasonable person.
The marketing audit reviews six components of the overall marketing arena including the
marketing environment, marketing strategy, marketing organization, marketing systems,
marketing productivity and
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costs of distributing the product in the two countries. This phenomenon is called a(n)
A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the
generations?
Which of the following refers to the ability to meet humanity's needs without harming future
A marketing audit is typically best conducted by a(n)
and micromarketing environments, objectives and strategies, system, and activities?
Which characteristic of a marketing audit is described by the methodical evaluation of the macro-
Which of the following is likely to be an important trend in marketing in the future?
programs and make necessary changes and adjustments.
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________ is the process by which firms assess the effects of their marketing activities and
Your firm has decided to enter the international market with your product called Trema, a
combination of a pocket organizer and cell phone. Even though the product has been a huge
features and the product will also have to be marketed differently. Your CMO is advocating
success in the home country, market research suggests some changes may be required before it
can be introduced in Europe. Your CMO is of the opinion that the product requires certain extra
Marketing effectiveness rating instruments and marketing audits are approaches to
To protect a creative work from being published in any other manner, a company or author would
____________ the material.
USA 
India