Capstone Project

"Business Proposal vs. Research Proposal"

A key to submitting quality business plan proposal (Also referred to as your Capstone Project) documentation is to clearly outline the contents of your proposal as follows:

1. Begin with a cover sheet with the title of your project proposal, the date of submission and your name and email address.

2.  Construct a table of contents (a maximum of one page) in which you outline the sections of your proposal.

3.  Document your proposal commencing with an introduction to the business plan (a project description) and a brief statement of how you see the intended project fitting into your program of studies and areas of professional interest. This should be 1-2 pages in length.

4.  Discuss the expected outcomes or alternatives that you anticipate from completing this business plan. We understand this may be speculative at this point in time but we simply wish you to consider what outcomes you deem possible from this major assignment. You should also comment here on the personal and/or organizational benefits that may likely flow from completing this business plan. Length may vary from 1-3 pages.

5.  Finally, provide a brief statement of what you believe would make your business plan a success. If you were asked to evaluate this project at this point in the process what criteria would you recommend as being useful in conducting such an evaluation.

In order to successfully complete the preliminary project proposal module, you will need to describe your business concept in a 4-5 page document that paints a vivid a picture of your proposed company- vision and the breakthrough idea your plan offers to the market. Identify any special skills you possess which enable you to ensure the success of your plan. Include any personal incentives for starting this business and discuss any previous experience you possess in creating and operating a business in your chosen industry. Your proposal should include a brief industry analysis, with a discussion of existing competition, a SWOT analysis of your proposed business. Lastly, include a detailed rational for selecting this type of business, insight into how it aligns with previous course work and your future plans.