this case, the umbrella is an example of a(n) ________.
Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In
It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so
of educating the market. Such an entry is called ________ entry.
Some firms might delay the launch of their products until after the competitor has borne the cost
When the physical product cannot be easily differentiated, the key to competitive success may lie
in adding valued services and improving their quality. The main service differentiators are
ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.
Which of the following is the level at which the product- primary characteristics operate?
hard to evaluate even after consumption.
Services high in ________ are those services that have characteristics the buyer normally finds
Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper
unobstructed. This is an example of what level in the consumer-value hierarchy?
new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk
Marketers must see themselves as benefit providers. For example, when a shopper purchases
slow sales growth. The company is in the ________ phase of its life cycle.
food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and
Campbell Soups is a newly established company that specializes in preparing healthy but tasty
products. This company has a product ________ of five lines.
The five product levels constitute a ________. At each level more customer value is added.
effectively, a planning technique such as ______ can be used.
Product launches include many tasks and often take longer than expected. To coordinate
services when positioning itself?
Which of the following will most help service providers overcome the limitation of intangibility of
Which of the following is the best example of a new-to-the-world product?
is going through the ________ phase of its life cycle.
increase in student admissions, which is leading to substantial improvement in profits. The school
A dance school in the Bronx teaches professional hip-hop and salsa. It is experiencing an
the product- performance, versatility, safety, or convenience.
modification, ________ adds size, weight, materials, supplements, and accessories that expand
One of the ways to change the course of a brand is to modify the product. Under product
products, services, programs, and communications.
________ is the ability of a company to prepare on a large-scale basis individually designed
launching an apple flavored drink. The company decides to launch an apple flavor brand along
Poga International, a multinational beverage corporation, identifies that one of its competitors is
with its competitor. What timing strategy is used here?
• 6
________.
Product-line analysis provides information for two key decision areas: product-line length and
Using the ________ level of the product hierarchy to market its soups, Campbell Soups feature
the company name first, then the soup variety on their packaging.
Which of the following is most closely related with the organic growth of an organization?
• 3
Most new-product activities are devoted to
Which of the following steps will help service firms to increase their quality control?
USA 
India