MKT 571 week 2 QUIZ

MKT 571 
What is the second stage of the consumer buying process?
differentiable? 
What other dimension helps market segments be measurable, substantial, accessible, and 
Which of the following would consumers associate closely with a brand?
Which group is experiencing the fastest population growth today?
When purchasing, in which state does the consumer set a minimum acceptable cutoff level for 
each attribute and then makes a buying decision? 
Which of the following is used to determine a competitive frame of reference for brands to 
compete against other brands due to their closeness as substitutes?
Which other dimension is the VALS classification system based on besides consumer 
motivation?
customers’ needs in the organization? 
Which of the following marketing strategies does not concentrate on recognizing differences in 
Which of the following is a tool a company uses to position its brands attributes in the minds of 
those in the organization?
How many primary groups does VALS classify U.S. adults into based on personality traits and 
key demographics?
suppliers in today- competitive market environment?
When searching for a supplier, which of the following provides the broadest reach of possible 
Which of the following do brand mantras attempt to define?
Which of the following is known in marketing as attributes of a product or service that may not be 
attractiveness of each segment?
Which of the following is known as the process of creating a segment storyboard to test the 
Which market is known as the invisible market segment?
and 
Which other factor does an organization- marketing strategy focus on: segmentation, targeting, 
simplify, and 
Which other criteria helps make up the three criteria for a successful brand mantra: inspire, 
a product or service?
Which of the following do marketers use to give consumers a special reason for them to purchase 
or services on multivariables?
Which of the following tools do marketers use to visually illustrate how consumers view products 
knowledge of, attitude toward, and use of?
In behavioral segmentation, a product or service is grouped by which other dimension besides 
unique to the product or service?
Which term describes the diverse needs of many ethnic market segments?