MKT 571 week 1 QUIZ

MKT 571 Which of the following industries is most likely to use database marketing?
rentals, and cruise offerings. 
options including flight reservations, vacation packages, flight and hotel options with or without car 
Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel 
Which of the following elements of sociocultural environment can be associated with the growing demand 
for social surrogates like social networking sites, television, and so on?
does and the number of new customers the bank gets each quarter. What type of research is this an 
Wabash Bank would like to understand if there is a relationship between the advertising or promotion it 
example of? 
How does the market demand curve change (as a function of marketing expenditure) during recession?
The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of 
marketing a(n)
During the holidays, companies often provide gifts to customers. The more a client spends, the larger the 
gift, usually. To segment customers in this way, for what purpose is this data being mined?
By 2015, projections indicate that the largest category of households will be composed of
Costco is able to keep its inventory expenditure relatively low through its management technology and 
cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these 
savings on to consumers in the form of low prices. This strategy is best described as 
innovation?
When Apple introduced iTunes, a new market was opened. Which of the following describes this type of 
in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their 
capabilities and found articles about many of them in terms of their capabilities, strengths, and 
weaknesses.
What data analysis type is being used here? When Sam thought about opening a foreign car repair shop 
Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the 
In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a 
Which of the following is correct about marketing management?
A company's sales potential would be equal to market potential when which situations exists? 
One of the most critical steps in the defining process of market research is
Which market do customers who have purchased and are driving Audi automobiles represent?
Which of the following statements demonstrates behavioral loyalty towards a brand?
gap between art and science?
recession because