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GB 531 Unit 1 Discussion 2 Marketers are sometimes criticized for targeting vulnerable consumers. For example critics point to ads for malt liquor in inner-city neighborhood billboards. Do marketers have a responsibility to limit to who they target or are all potential market segments fair game? Business Management Assignment Help, Business Management Homework help, Business Management Study Help, Business Management Course Help ...

Other / Other 14 Jun 2016

GB 531 Unit 5 Assignment Successful marketers know that implementing marketing research both before and after a marketing campaign is executed is essential. Read the “Orlando Makes Me Smile” integrated advertising campaign case study on page 670 of your textbook. Compose a 2–3 page paper (plus Cover page and References page and using APA formatting). In your paper, address the following: 1. Evaluate whether the campaign ...

Other / Other 14 Jun 2016

GB 531 Unit 4 Discussion 1 Out-of-home advertising is not as targeted as some other forms of advertising. Should companies engage in more out-of-home advertising? Business Management Assignment Help, Business Management Homework help, Business Management Study Help, Business Management Course Help ...

Other / Other 14 Jun 2016

AB 224 Unit 3 Discussion Topic 1 Discussion topic: Diminishing Marginal Utility 1. Pretend that you have just been surprised with a genuine e-mail that says you have just been selected by your favorite pizza delivery company that every day for the next month you will receive your favorite pizza for lunch and another of that same favorite pizza for dinner, delivered to your home and ready to eat. a. Using the concept of diminishing marginal ...

Other / Other 14 Jun 2016

GB 531 Unit 2 Assignment Unit 2 Assignment: Case Study Read the Smokey Bones & Fire Grill case study on page 673 of your textbook. This case study illustrates how a declining brand utilizes a new advertising agency to increase traffic and sales by means of a new positioning strategy. Write a 3–4 page paper (plus Cover page and References page and using APA formatting) utilizing the following format to analyze the case: 1. Identifi ...

Other / Other 14 Jun 2016

AB 224 Unit 1 Discussion Topic 1 Discussion topic: Scarcity Solutions Do some research on the country of Ethiopia and discuss: a. Who in the Ethiopian society has the most difficult time dealing with scarcity? b. What do they need most? c. How can their society provide for their wants and needs? d. Why are they so impoverished? e. What can their governments do to help, or hinder their country's development? f. Could not Ethiopia become ...

Other / Other 14 Jun 2016

AB 224 Unit 6 Discussion Topic 1 Discussion topic: Increase in Fixed Costs 1. Suppose a business experiences a sudden increase in its fixed costs. For example, suppose property taxes increase dramatically. What impact, if any, will this have on the following: a. the firm's AFC (average fixed cost); b. the firm’s AVC (average variable cost); c. the firm’s ATC (average total cost); and, d. the firm’s MC (marginal cost)? ...

Other / Other 14 Jun 2016

AB 224 Unit 5 Discussion Topic 1 Discussion topic: Prescription Medications Critically analyze the pros and cons of putting a price ceiling on prescription medicine. Make sure to use concepts from the chapter in this unit such as government intervention, inefficiencies, price elasticity, etc. in your answer. a. In the first case, assume the medication is for a life threatening illness for which your child has been diagnosed. b. In a second ...

Other / Other 14 Jun 2016

AB 224 Unit 2 Discussion Topic 1 Discussion topic: Marijuana There is much discussion in the press about several states moving to legalizing marijuana, either for only medical purposes, or more extremely, for recreational purposes. Looking only at the economic impact (not moral implications) of such changes in the laws, discuss how the existing system of supply and demand for illegal marijuana will be changed with the new legalization. a. W ...

Other / Other 14 Jun 2016

GB 531 Unit 1 Assignment Unit 1 Assignment: Trends Compose a 2–3 page paper (plus Cover page and References page and using APA formatting) explaining the trends discussed by Zinkhan (1994). Assignment Requirements: • In your paper, discuss what trends have changed since this article was written. • What trends have remained? • What are some trends you predict will occur in advertising in the next 10 years? • ...

Other / Other 14 Jun 2016