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GB 531 Unit 5 Discussion 2 What are the pros and cons of limiting an advertising strategy to television, radio, and print media? Explain. Business Management Assignment Help, Business Management Homework help, Business Management Study Help, Business Management Course Help ...

Other / Other 14 Jun 2016

GB 531 Unit 6 Assignment Unit 6 Assignments: PEZ & Learning Journal 1. Go to the PEZ website at http://www.pez.com. 2. Learn about the company and its products. 3. Design a new advertising campaign to renew interest in the product. Consider all aspects of the marketing mix when designing your campaign. 4. Compose a 2–3 page paper (plus Cover page and References page and using APA formatting). Directions for Submitting Your Written ...

Other / Other 14 Jun 2016

GB 531 Unit 6 Journal In this week’s Journal, reflect on an advertising campaign that you feel was unethical and should never have been allowed to run. Do you believe all advertising campaigns should be reviewed by some sort of government agency before being allowed to run? Or should consumers be the ultimate review board, deciding if they dislike an ad campaign, they simply do not buy the product? Requirements:Your reflective Journal ...

Other / Other 14 Jun 2016

GB 531 Unit 4 Discussion 2 Many comment that sales promotion only creates short-term sales and does not do enough to create long-term customers. Do you agree with this statement? Explain. Business Management Assignment Help, Business Management Homework help, Business Management Study Help, Business Management Course Help ...

Other / Other 14 Jun 2016

GB 531 Unit 2 Discussion 2 Select and evaluate at least three brand names and defend each brand’s supporting branding and positioning strategy. Include a relevant quote from your textbook within the response. Business Management Assignment Help, Business Management Homework help, Business Management Study Help, Business Management Course Help ...

Other / Other 14 Jun 2016

GB 531 Unit 3 Discussion 2 Reach and frequency are both emphasized when doing media planning. What is the difference between the two concepts? Which is more important and why? Within your response, include a relevant quote from our textbook. Business Management Assignment Help, Business Management Homework help, Business Management Study Help, Business Management Course Help ...

Other / Other 14 Jun 2016

GB 531 Unit 3 Assignment Unit 3 Assignment: Case Study Read the Harvard Business School case study: A defense of direct-to-consumer prescription drug advertising. This case study focuses on the practical application of advertising in the setting of a specific regulated industry with a critical discussion of varying perspectives. Write a 3–4 page paper (plus Cover page and References page and using APA formatting) utilizing the followi ...

Other / Other 14 Jun 2016

GB 531 Unit 5 Discussion 1 In Unit 4 we you read about Media Strategy, including Digital and Direct Response as forms of advertising. This week we you will learn about television, radio and print media. If you were a media planner for a large Fortune 500 company (your choice) what would be your top three strategic considerations when developing a media schedule? Support your response with at least one quote from your textbook. Business Mana ...

Other / Other 14 Jun 2016

GB 531 Unit 4 Assignment Unit 4 Assignment: Channel Management Successful marketers know marketing communications strategies must be attuned to their end customers and to the trade channels through which they reach those customers. Some companies have attained great success by taking that realization further by making the channel the center of their corporate marketing strategy. Read the article: Channel management: A framework for revolutio ...

Other / Other 14 Jun 2016

GB 531 Unit 2 Discussion 1 Select and evaluate at least three ads for products that represent all three stages of the product life cycle. Support your evaluation with an assessment of why you think the products fit in these stages. Compare your examples with those of your classmates. Business Management Assignment Help, Business Management Homework help, Business Management Study Help, Business Management Course Help ...

Other / Other 14 Jun 2016