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GB 531 Unit 4 Learning Journal In this week’s Journal, reflect on the ways you would break through all of the “clutter” in the marketplace when starting your own business. How would you begin to gain market share when there are so many ways to advertise and promote a new business? Would this discourage you from even thinking about starting your own company? Requirements:Your reflective Journal article should consist of a mi ...

Other / Other 14 Jun 2016

GB 531 Unit 5 Learning Journal In this week’s Journal, reflect on the one advertising campaign that has impacted you the most. In other words, what campaign would you describe to others in class as the “best ever done?” And even if this campaign is the one you remember the most, did it convince you to purchase the product or service and, if so, are you still loyal to that product or service? Requirements:Your reflective Jou ...

Other / Other 14 Jun 2016

GB 540 Unit 3 Discussion 3 There are four key types of market structures in the market economy: perfect competition, monopoly, oligopoly, and monopolistic competition. Each of the market structures has its own key distinguishing features. The marketing strategies of firms also differ from market structure to market structure. 1. Pick a specific industry from one of the market structures and explain how it would function and maximize profit. ...

Other / Other 14 Jun 2016

GB 540 Unit 4 Discussion 2 Gross Domestic Product (GDP) measures the market value of all final goods and services produced within a country in a given period of time. In other words, GDP measures continuous flow of money from households to firms and then back to households in the whole economy. (Refer to Chapter 24) The trend of the GDP growth rates is the key indicator of macroeconomic fluctuations (business cycle), which include expansion, ...

Other / Other 14 Jun 2016

GB 540 Unit 2 Discussion 2 Externalities come about when individuals impose costs on or provide benefits to others but do not consider those costs and benefits when deciding how much to consume or produce. Thus externality is a cost or benefit received by a person not involved in a market transaction, and therefore not reflected in the market price of the commodity being transacted. There are two types of externalities: positive externalities ...

Other / Other 14 Jun 2016

GB 540 Unit 2 Discussion 3 The role of governments in the economy is one of the most debated issues in economics. Similarly, one of the most enduring debates of U.S. economic history focuses on the role of government in the economy. On the one hand, it is argued that government regulation of the economy is too little and too late. On the other hand, there is also a claim that the U.S. economy is no longer a free market due to too many regulati ...

Other / Other 14 Jun 2016

GB 540 Unit 1 Discussion 2 There are two major kinds of government interventions in markets: price controls and quantity controls. The government intervenes to regulate prices by imposing price controls, which are legal restrictions on how high or low a market price may go. Price ceiling is the maximum price sellers are allowed to charge for a good or service whereas price floor is the minimum price buyers are required to pay for a good or ser ...

Other / Other 14 Jun 2016

GB 531 Unit 6 Discussion 2 Is it okay that companies use puffery in their ads? What is puffery and why does the FTC allow it occur in advertising? Business Management Assignment Help, Business Management Homework help, Business Management Study Help, Business Management Course Help ...

Other / Other 14 Jun 2016

GB 540 Unit 3 Discussion 2 Utility is a satisfaction that an individual derives from consuming or using a specific good or service. Total utility indicates the total amount of satisfaction or pleasure an individual derives from consuming some specific quantity of a good or service. Marginal utility refers to the additional satisfaction a consumer gets from an additional unit of a good or service she/he consumes during a given period of time. ...

Other / Other 14 Jun 2016

GB 531 Unit 1 Learning Journal In this week’s Journal, say what it was about this particular class in the College of Business that interested you in the first place. Do you desire to work in the field of advertising? What is it you hope to gain by taking this class? Requirements:Your reflective Journal article should consist of a minimum of 300 words and no more than 500 words. The Journal must be concise, well-written, and demonstrate ...

Other / Other 14 Jun 2016