Recent Question

MKTG 610 Week 1 Discussion Topic 1 – Blogs Begin by researching “marketing” blogs. Here are a few places to begin – please do not limit your research to these sources. http://marketing-expert.blogspot.com/ or http://marketingjournal.blogspot.com/. Identify a blog you believe is credible and well developed - supporting your decision with facts. Share the URL and provide a brief overview of the blog contents and ...

Other / Other 28 Sep 2016

MKTG 610 Week 3 Discussion Topic 1 – Product Development Innovation and new product introductions are essential to all businesses. Our video this week highlights many ways in which innovation has created brand loyalty by answering the needs of the market. Be sure to research and review the concepts of New Product Development highlighted in the text before viewing the video. http://www.ted.com/talks/lisa_gansky_the_future_of_busines ...

Other / Other 28 Sep 2016

MKTG 610 Week 3 Case Analysis Objective: To recommend a new product strategy for a clearly identified target market that addresses the organizations root problem. Expectations: Begin by reading the Nascar Case on page 414 in the text. Assume the year is 2013 and prepare a 3 page proposal memo to the CEO with a comprehensive new product strategy for a clearly identified target market. Your proposal must include: Identification of the roo ...

Other / Other 28 Sep 2016

MKTG 610 Week 4 Discussion Topic 1 – Pricing COLLAPSE You have developed a new line of high-end organic balsamic vinegars. Several of your varieties are being used in restaurants in Chicago and have been well accepted by chefs and customers. You have decided to launch the product in both the retail and wholesale markets. Determine your pricing objectives and develop your pricing strategy. Support your decisions. Using the follow ...

Other / Other 28 Sep 2016

MKTG 610 Week 4 Assignment Marketing Plan Part 2 Part 2 – Target Market Segmentation & Product Strategy Continued Development of Strategic Plan includes: Analysis of potential customers, segmentation of market and selection of Primary and Secondary Target Market that supports the Strategic Focus. Development of Product Strategies aligned with Strategic Focus Format: APA Format Required Abstract Required Title Page and Refere ...

Other / Other 28 Sep 2016

MKTG 610 Week 1 SWOT Analysis Assignment Objective: To determine the internal and external factors that must be considered in the development of a marketing strategy, evaluate their likely impact on the firm and generate possible competitive advantages for the development of a sound strategic and tactical direction. Expectations: Complete a full SWOT Analysis for the Case – “USA Today” on page 501 of the text and use it t ...

Other / Other 28 Sep 2016

MKTG 610 Week 2 Assignment Marketing Plan - Part 1 Part 1 – Market Information, Competitive Advantages and Strategic Focus Objective: Based on research of the internal and external environment, determine strategic new direction Expectations: Begin by reviewing the entire marketing plan outlined in the Week 1 materials so you have a strong understanding of where you are headed. Instructions for the first section of the Strategic M ...

Other / Other 28 Sep 2016

MKTG 610 Week 5 Discussion Topic 1 – Social Media COLLAPSE View the video –Social Media Revolution 2012 - http://www.youtube.com/watch?v=0eUeL3n7fDs Research articles about the use of Social Media in marketing and determine effective and ineffective strategies for use. Discuss how technology has changed the ways companies market to you. Research and bring examples of personalize marketing communications via new technology. ...

Other / Other 28 Sep 2016

MKTG 610 Week 2 Discussion Topic 1 – USA Today Case Analysis “ USA Today”. You have been hired by the company to develop the strategy that will turn this situation around. Using your SWOT analysis as the foundation for detailed analysis, prepare the following portions of your recommendation to the firm. • Identify the key/root problem. While there may be several problems and a multitude of symptoms, identify t ...

Other / Other 28 Sep 2016

MKTG 610 Week 6 Discussion Research the current business environment and identify an organization that has recently (within the last 2- 3years) undergone a serious strategic reformulation and change. What were the challenges the company faced that catalyzed this change? What shifts did they make - a) Market Evolution, b) Technological Innovation, c) Market Redefinition, or d) a Change in Marketing Channels e) other - to execute the Strateg ...

Other / Other 28 Sep 2016