AMP 425 Week 1 Assignment
Article Summary
Access the GCU Library and select an article that deals with one of the following topics: marketing concept, marketing orientation, market segments, or marketing mix. In a paper of 500-750 words, summarize the article, addressing the following questions:
1. What is the purpose of the article?
2. What is the thesis of the article?
3. What are the key points/facts presented in the article?
4. What ar ...
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18 Jul 2016