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Purpose of AssignmentThe purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.Assignment StepsChoose a brand(S ...

Other / Other 08 May 2018 Expiry Date: 13 May 2018

Purpose of AssignmentThis assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.Assignment StepsConstructa minimum 750-word plan fo ...

Other / Other 24 Apr 2018 Expiry Date: 06 May 2018

Purpose of AssignmentUnderstanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor's product is in growth, your strategy for the product or service will be different. This exercise will enable students to demonstrate an understanding of both their product/service lifecycle stage and a competitor's product. It is designed to help students explore product mi ...

Other / Other 24 Apr 2018 Expiry Date: 29 Apr 2018

Purpose of AssignmentAll products/services go through a life cycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product lifecycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the ...

Other / Other 19 Apr 2018 Expiry Date: 29 Apr 2018

Purpose of AssignmentTo develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.Assignment StepsTo develop effective relationship marketing, a company mus ...

Other / Other 09 Apr 2018 Expiry Date: 22 Apr 2018

Purpose of AssignmentThis assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing p ...

Other / Other 09 Apr 2018 Expiry Date: 15 Apr 2018

Purpose of AssignmentThe purpose of this assignment is to allow the student an opportunity to apply their understanding of cash flow management, break-even analysis, and short-term and long-term financing in starting and growing a business.Assignment StepsResources:OECD Database,Corporate FinancePreparea 12- to 15-slide PowerPoint®presentation with speaker notes requesting initial funding of $500,000 to start and run a start-up company. The propo ...

Other / Other 28 Mar 2018 Expiry Date: 07 Apr 2018

Purpose of AssignmentThe purpose of this assignment is to allow an opportunity to explain what it means to have an efficient capital market. Students will gain an understanding of the different levels of market efficiency and how behavioral finance can inhibit reaching market transparency.Assignment StepsResources:Microsoft®WordExplainin 535 words what it means to have efficient capital market, including: • Describe the behavioral challenges in a ...

Other / Other 18 Mar 2018 Expiry Date: 01 Apr 2018

Purpose of AssignmentThe purpose of this assignment is to demonstrate how the issuance of debt to purchase outstanding common stock could affect the value of the company's equity and redefine the capital structure. The problem will also allow students to explore the effect of corporate taxes through debt financing.Assignment StepsResources:Corporate Finance Scenario:Hightower, Inc. plans to announce it will issue $2.0 million of perpetual debt a ...

Other / Other 18 Mar 2018 Expiry Date: 01 Apr 2018

Purpose of AssignmentThe purpose of this assignment is to calculate the rate of return of equity and debt instruments. It allows the student to understand the effects of dividends; capital gains; inflation rates; and how the nominal rate of return affects valuation and pricing. The assignment also allows the student to apply concepts related to CAPM, WACC,and Flotation Costs to understand the influence of debt and equity on the company's capital ...

Other / Other 18 Mar 2018 Expiry Date: 25 Mar 2018