MKTG 425 WEEK 3 CASE STUDY :
Reality in Selling Case Study: Selling New Products at Steelcase
Read the Reality Selling Case Study details at the end of Chapter 7 in the text and the Selling In Action (Effective Sales Letter Writing is a must) details in Chapter 6. Prepare a sales letter to your buyer at DeVry University that meets the criteria noted in the Selling In Action. In your sales letter, you should address the features, advantages, a ...
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29 Aug 2016