BUSN 319 WEEK 3 DISCUSSION 2 STP: Segmentation, Targeting, and Positioning
STP: Segmentation, Targeting, and Positioning
Occasionally, a student will suggest that his or her product or service is universally needed, such as providing a haircut. Therefore, they plan to target everyone. Why is this not a good idea? What criteria should be used to determine which market segment(s) to target?
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Devry University
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BUSN 319
01 Jul 2017