MHA 626 WEEK 4 Assignment
Assignment
Database Marketing
This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. As an example, to better understand the wants and needs of patients and their families, the Happy Valley mar
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ashford university
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MHA 626
13 Jul 2017