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AB 299 Unit 4 Quiz Unit 4 Quiz 1. Question : How is the number of employees reporting to a manager on the organization chart referred to? Student Answer: Supervisors Front-line employees Empowered employees Span of control Question2. Question

Other / Other Kaplan University / AB 299 29 Jul 2017

AB 299 UNIT 4 DISCUSSION Discussion Marketing Planning and Leadership It is all very well to have a marketing plan. But implementing the marketing plan takes leadership, especially when you do not have a lot of funds with which to motivate employees through salary or wages. Scenario: You have a small start-up management consulting business in your own local market. Your feasibility analysis indicates that you have several struggling small bus

Other / Other Kaplan University / AB 299 29 Jul 2017

AB 299 UNIT 4 Assignment 2 Assignment 2 Assignment #2: Journal The Product Life Cycle Review the Product Life Cycle here. You may also use the Internet as a resource. Then describe the product life cycle for one of the following in your Journal using no fewer than 300 words. A consumer product, for example a magazine. A cell phone video game A new self-driving car. App from the Apple App Store, for example Poke`mon GO Choose a product

Other / Other Kaplan University / AB 299 29 Jul 2017

AB 299 UNIT 4 Assignment 1 Assignment 1 Assignment #1: The Competitive Environment Please review the video tutorials in the Learning Activities area before proceeding. This will be another step in starting work on your Final Project: Review the scenario Tim’s Coffee Shoppe. You will begin to create the foundation for your Final Project marketing plan. Checklist: Describe the competitive environment based on your CPM you completed p

Other / Other Kaplan University / AB 299 29 Jul 2017

AB 299 UNIT 3 Discussion 2 Discussion 2 Discussion 2: Marketing at Tim’s At Tim’s Coffee Shoppe, Tim is considering selling breakfast quiches (eggs and cheese baked in individualized pie shells) from a local baker and fruit smoothies at his store. In Chapter 11 page 338 through 342 read “Developing a Marketing Strategy and Developing a Marketing Mix.” Will these products fit with his existing market segment? Explain

Other / Other Kaplan University / AB 299 29 Jul 2017

AB 299 UNIT 3 Discussion 1 Discussion 1 Discussion 1: Applying the 4 P’s Choose a product or service from a global company and apply the 4 P's of marketing: You can search for global companies on the Internet. Address the following 4 Ps of marketing: Product Price Place Promotion Then after watching the “Market Segmentation” video from the Learning Activity: Describe the segmentation for the company’s produc

Other / Other Kaplan University / AB 299 29 Jul 2017

AB 299 UNIT 3 Assignment 2 Assignment 2 Part 2 Determining the competitive advantage is critical for company success. Assignment: Competitive Advantage You are a marketing consultant to Tim’s Coffee Shoppe. A way for Tim’s Coffee Shoppe to determine the advantages (or weaknesses) Tim’s has as compared to their competitors’ is through doing a Competitive Profile Matrix (CPM). When you identify Tim’s key success f

Other / Other Kaplan University / AB 299 29 Jul 2017

AB 299 UNIT 3 ASSIGNMENT 1 Assignment 1 Part 1 (10 points) Knowing the 4P’s of marketing is essential knowledge for anyone concerned with marketing their products. You have the opportunity to better understand these concepts in this short graded Assignment. Access the 4 P’s short graded Assignment. Take a screen shot of your responses for Part 1 and copy and paste it into the template above the Competitive profile matrix in t

Other / Other Kaplan University / AB 299 29 Jul 2017

AB 299 Unit 2 Practice Quiz Unit 2 Practice Quiz 1. Question : Match the appropriate business form to the legal/tax implications: Student Answer: : 501-C3 Non-Profit Corporation 1 : Limited Liability Corporation: States recognize this limited liability form (like a corporation) and it has pass-through taxation benefits but allows for different types of members including othe

Other / Other Kaplan University / AB 299 29 Jul 2017

AB 299 Unit 2 Assignment 1 Unit 2 Assignment 1 Assignment 1: Legal Form of Business at Tim’s (Review Tim’s Coffee Shoppe scenario here) Assignment 1: Choose a business form (example, sole proprietorship and so on), that would be most appropriate for Tim’s Coffee Shoppe and justify your answer. Refer to Discussion 1 and the Learning Activity in this unit for a quick review of the types of business forms commonly used. Further

Other / Other Kaplan University / AB 299 29 Jul 2017