User Homework Solutions

AB 219 UNIT 9 ASSIGNMENT Assignment Professional Selling and Sales Promotion In this Assignment you will use a popular type of software program to create an audiovisual sales presentation. Knowing how to use software to create audiovisual presentations can help you sell yourself in an interview, train others, explain a process, procedure or initiative, either within your company or to a client. It is a very useful skill and one that you can ad

Other / Other Kaplan University / AB 219 16 Aug 2017

AB 219 UNIT 8 DISCUSSION Unit 8: Distribution (Place) Strategy - Discussion Retailing — Consumer Perceptions Retailing has an impact on the daily lives of each individual all over the world. Retailing is “all the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use” (Lamb et al., 2014, p. 231). After reading Chapter 14, you will obtain a foundation for understand

Other / Other Kaplan University / AB 219 16 Aug 2017

AB 219 UNIT 8 ASSIGNMENT Assignment Product and Distribution (or Place) There are 2 parts to this Assignment: Part 1 concerns New Product Developmentat GaGa’s: New products have a purpose in the marketplace, which is to maintain growth and profitability and to replace outdated products in the marketplace. In this Assignment, you will learn how Jim King and his wife decided to create the company GaGa’s Inc. using the product Sherb

Other / Other Kaplan University / AB 219 16 Aug 2017

AB 219 UNIT 7 DISCUSSION Unit 7: Product Strategy - Discussion Discussion Topic 1: Product Strategy What is your favorite brand of sandwich cookie? If you are like most Americans, chances are it is Oreo. In fact, Oreos are so popular that many people think Oreo was the original sandwich cookie. But they are wrong. Sunshine first marketed its Hydrox sandwich cookie in 1908. Hydrox thrived until 1912, when Nabisco (now part of Kraft) launched Or

Other / Other Kaplan University / AB 219 16 Aug 2017

AB 219 UNIT 7 ASSIGNMENT Assignment Goods and Services Marketing The success of a product or a company in the marketplace is highly dependent on the target markets ability to distinguish a given product from another. One way this is accomplished is through branding. When it comes to branding, companies must make complex decisions that will have a prolonged effect on the perception of the product and company in the marketplace. In this discussi

Other / Other Kaplan University / AB 219 16 Aug 2017

AB 219 UNIT 6 DISCUSSION Unit 6: Segmentation, Target Marketing, and Positioning - Discussion Segmenting Consumer and Business Markets Segmentation bases (variables) are used to identify particular characteristics, attributes, or traits of consumers or businesses. Consumer markets are typically segmented using 5 bases, including geographic, demographic, psychographic, benefit, and usage-rate segmentation. Execute the following four steps to c

Other / Other Kaplan University / AB 219 16 Aug 2017

AB 219 UNIT 6 ASSIGNMENT Assignment Antecedents of Target Marketing As stated in Lamb et al. (2014), to segment a market successfully, a marketer must consider certain criteria. A market segment must be: substantial (have enough potential customers to be viable), identifiable and measurable, composed of members accessible to marketing efforts, and responsive to particular marketing initiatives to differentiate it from other market segme

Other / Other Kaplan University / AB 219 16 Aug 2017

AB 219 UNIT 5 DISCUSSION Unit 5: Consumer and B2B Marketing - Discussion Consumer Buying Decisions Many businesses would like to get inside the minds of their customers to know what they are thinking. This can be accomplished through understanding the factors that influence consumer buying behavior. Follow these three steps to complete this Discussion topic: Step 1:Go to the Strategic Business Insights® (©2009-2014) website and take

Other / Other Kaplan University / AB 219 16 Aug 2017

AB 219 UNIT 5 ASSIGNMENT Assignment Business Marketing In the Discussion you shared your consumer buying decision factors in line with your Chapter 6 Reading. In this Assignment you will address what is commonly referred to as B2B marketing (e.g., business to business) covered in your Chapter 7 Reading and the Learning Activity. An example of B2B marketing would be: Your business markets a bolt used in a bicycle manufacturer’s racing bik

Other / Other Kaplan University / AB 219 16 Aug 2017

AB 219 UNIT 4 DISCUSSION Unit 4: The External Marketing Environment - Discussion Global Marketing Marketers must develop a keen awareness of how the environmental factors will present opportunities or threats to the company, brand, and product being marketed. According to Lamb, et al., (2014), "global marketers face the same environmental factors as they do domestically: culture, economic, technological, political structure and actions, demogr

Other / Other Kaplan University / AB 219 16 Aug 2017