MKT 500 Week 4 Discussion
Week 4 Discussion Core Market Offerings and Defining the Product Please respond to the following: Branding a product means to use a name, term, symbol, design, or unique element that identifies a seller’s product and differentiates the product from that of the competitor. As the marketing manager for a new resort hotel, how will you brand that hotel? Product line extension, or brand extension, means to add product
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strayer university
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MKT 500
23 Oct 2017