MRKT 670 According to the American Marketing
“According to the American Marketing Association (AMA) a brand is a name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition” (Keller, 2013, p. 2). Liberty University is also a brand that must be managed with care. In a paper of at least 500 words demonstra
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23 Oct 2017