CGD 218 WEEK 4 Advertising
The textbook explains that, although counterintuitive, advertising should not focus on the product or service being sold but should rather focus on the needs and desires of its target market. It quotes Michael Newman (2003) stating:
“Don’t tell me about your manure, tell me about my flowersâ€Â
View the advertisements, below. Then, select three and explain if and how you see the above concept in actio
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CGD 218
02 Nov 2015